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See how CaliFloors scaled B2B credit management without hiring. Discover how automated credit application software cuts approval time from 7 days to 24 hours.

Key Takeaways
CALI Floors is a leading supplier of high-quality, sustainable flooring products, servicing residential and commercial customers across the U.S. With a fast-growing customer base and a multi-step credit process, Dexter Morrison, the Credit & AR Manager at CALI Floors, needed a solution to streamline their credit application and approval process.
Before implementing Nuvo, Dexter and his team relied on a time-consuming, disjointed credit process that required significant back-and-forth between the sales team, credit team, and customers. The end-to-end process could take a week or more just to gather the information needed to make a decision and required manual work at every step:
If you’ve experienced the best, it’s hard to settle for less. Using Nuvo is like upgrading from a Prius to a $300,000 car. You’re not going back.
Dexter Morrison
“It’s all right there: no email chains, no chasing, no big customer folders with documents attached. We make credit decisions in under 48 hours” said Morrison, after CALI Floors implemented Nuvo to fully automate and centralize their credit operations. Within days, the team was managing credit decisions faster, with greater accuracy and less effort:

It was clunky. We’d send out a PDF, wait for it to come back, chase down trade and bank references, manually analyze credit, and send approval or denial decisions by email. It was a multi-step process that pulled us away from higher-value work.
Dexter Morrison
It’s all right there: no email chains, no chasing, no big customer folders with documents attached. We make credit decisions in under 48 hours.
Dexter Morrison
Once I started using Nuvo, I knew I’d never go back.
Dexter Morrison
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